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Chinese firm Haier DENY world record £70m-a-year shirt sponsorship deal with Manchester United

Chinese electronics company Haier have dismissed reports they are set to become £70million-a-year shirt sponsors for Manchester United.

According to reports, United want to replace the current £64million-a-year deal they have in place with American giants Chevrolet, which expires in 2021.

Chevrolet is United’s current sponsor but their agreement is set to end soon
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Senior representatives from the Haier corporation were claimed to have met with officials from the Red Devils in the UK in the past week.

And they were said to be closing in on an agreement with United which would see them sign the biggest shirt sponsorship deal in world sport.

However, that has now been denied by Haier, with the company releasing a statement which read: “For clarification purpose, Haier Group denies to have contacted Manchester United and to have reached any agreement with them in order to sponsor the football club as wrongly reported instead yesterday in the UK press.

“Haier is a Chinese company with a global presence and has always practiced corporate citizenship. Haier has long supported the development of Chinese youth education.

“It has donated 305 Hope Primary Schools across the country. And as Haier did for 2008 Beijing Olympic Games, Qingdao Marathon, World Aquatic Championship (Qingdao), where it acted as official sponsor, the Group will continue to care, focus and support various social welfare undertakings.”

Simon Jordan, meanwhile, has warned United will severely damage their world-famous brand by sticking with Ole Gunnar Solskjaer, who he has branded a ‘B-rate manager’.

The former Crystal Palace chairman believes United’s ability to attract the biggest brands and players, will start to decline unless they sort out their problems on the pitch soon.

Jordan told talkSPORT’s Jim White on Tuesday: “This is a powerhouse of a football club that isn’t performing on the pitch.

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“Currently, Man United are able to command and demand these enormous revenues associated with the club, which is where Ed Woodward and his guys come to the fore, but when you start going down the path of being a decade out of winning a domestic title, which Manchester United could quite feasibly be in the eye of, it will land.

“United are able to command and demand these deals because of the back catalogue, reputation and value of Manchester United.

“But if that continues to be diminished by a lack of achievement on the pitch with a B-rate manager managing an iconic brand, then it will land.

“And then other clubs will be the ones getting the world-record shirt deals, because Manchester United will lose its lustre.

“It will happen in the end if they continue to patronise a la-la land thinking around a B-rate manager.

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